marți, 30 martie 2010

Yours Magazine - For the Women of Today

Most magazines that target women are similar in content. They do not meet the readers' expectations and requirements. Magazines must be in line with the current times and must have articles on the topics that are of interest to the readers. Some of the popular woman's magazines like Yours magazine do, otherwise most of them fail to do so.It is difficult for readers to unsubscribe certain magazine which they have been following for years. The readers grow but the magazines fail to do so. Sometimes, the focus of the editor changes to something absolutely different than what the magazine was originally famous for. This disappoints the readers. The magazines must try to retain their customers by doing a lot of research on what they want to read and what are the hot topics of today's times.Yours magazine publishes everything that an average women would want to read. All magazines must publish articles on issues which are related to the women of today. Here are a list of things that must be covered in a ladies magazine.Investigative Stories and Reports related to WomenGenerally, women care a lot about the latest trends in case of clothes and accessories and also a lot about what is going on in famous people's lives; there is also a section of women who would like to keep abreast with relevant issues plaguing our times. Most magazines, however, have a very shallow perspective on what interests women.Women, in fact, love to read about the diseases that are nowadays prevalent, career options and advices on these topics. Nowadays, more women go for higher studies than before. So, these women will obviously want to read things that are related to their life. So concentrating only on fashion and accessories would be a suicide attempt in these times.Real Women on the Cover PageMagazines having models and movie celebrities on their cover page are bought by men and not by women. Women of today will buy those magazines that have real men who are on top of their career and fields. The aspirations of women of today has undergone a sea change. They would like to read stories on women whose footsteps they would like to follow.Promotion of Women with Realistic BodiesAnorexic models aspire only teenagers. A real woman is well aware of the issues related to being overweight and underweight. She would instead like to read about women who are like them. A story on how to remain healthy would be read by more women that a story on having a size zero figure.The women of today have tried it all and know very well that those kind of figures are difficult to attain and even more difficult to sustain with their kind of lifestyle.This is what some good magazines write about. dr seuss book collection

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